About Us

ABOUT US – IT’S ABOUT SEA LIFE BENEFIT & PADDLE-OUT 2

“It’s About Sea Life Benefit & Paddle-Out” was conceived by a group of San Francisco based surfer/environmentalists who wanted to bring together surfers and ocean lovers who are concerned about the continuing threats facing our coastlines and marine ecosystems.

The yearly event is presented by San Francisco’s based action sports company, Surf Addict Clothing, Accessories & Training, and takes place at the Aquarium of the Bay – PIER 39, at the Fisherman’s Wharf.

The event is focused on raising awareness of ocean and coastal conservation issues, and benefit the work of ocean related non-profit organizations such as SurfAid International, Save the Waves Coalition, Surfrider Foundation and The Marine Mammal Center.

The Benefit features live music, passed hors’dourves and no-host bar, door and raffle prizes, silent auction, and the chance to bid on one-of-a-kind items in a live auction – all set amongst the dramatic environs of the Aquarium of the Bay. Attendees are treated to surprise film trailer screenings and celebrity-surfer appearances.

The morning Paddle-Out Ceremony is followed by an opportunity to speak to sea life protection and environmental non-profit organization representatives about their causes and quest to preserve the ocean and sea life.

IASL’s 2009 event will feature a Yoga Session, led by Rochelle Ballard, at the San Francisco Bay Club, to help promote Rochelle Ballard’s new video, “Surf Into Yoga” and revert proceeds back to this 2009’s beneficiaries.

IASL 2 is honored to introduce the following partners and sponsors of the 2009 event:

SURF ADDICT

TOM CURREN

Fuel TV

New Belgium Brewery

Barefoot Wine & Bubbly

Hard Rock Café Fisherman’s Wharf

Hilton San Francisco Fisherman’s Wharf

San Francisco Bay Club

Luba Muzichenko (Zephyr Real Estate)

Surf Into Yoga(Rochelle Ballard)

Wise Surfboards

Daniel Castro Band

Marc B.’s Band

Jeff Clark Surfboards

Rip Curl

Golden Gateway Swim & Tennis Club

Dr. Ana Amaya (D.D.S., M.S.)

Alex Martins Surfboard Repairs

Sam Henderson Photography

Charlie Zabielskis Photography

OCSC Sailing

Fish Restaurant

Golden Gate Cycles

Robert Harris (artist)

Ian Ross (artist)

ASR Biz

Giant Reef Limo

Frank Lew (State Farm Insurance)

WDZFX Web Design

Dragon Alliance

Radisson Hotel Fisherman's Wharf

Java Beach Cafe

Randy Cone Surfboards

Roberto Vezonne Cinematographer

K9 Intel

DJ Juan Data

TROG

CARVE Boards(Brad Gerlach)

TREANA Wines

42 Surfboards

NOR CAL Surfshop

Acqua Surfshop

Mollusk Surfshop

US Pure Water Corp.

RUSTY Surfboards

Top Education Guide

Extension Clothing

TwigBoard

SKULL Candy

Elkin Jones Insurance

ASR BIZ

Noriega Produce

Carly Ivan Garcia(Artist)

Beach String

Total Performance Health

Thinknicity

Stay tuned for last minute updates on partner, sponsors and Auction list!!!

For each subsequent events, new organizations will be selected to become that year’s beneficiaries. Check back at www.itsaboutsealife.org in the coming months, for more details about how to apply to become a beneficiary of future events.

For more about this year’s beneficiary groups, see:
www.surfrider.org
www.surfaidinternational.org
www.savesthewaves.org
www.tmmc.org